2. Wear sweaters -- that way people will forget you're really just a downtown lawyer.
3. Use the colour green -- people will think you care about the environment, even if you actually oppose efforts to reduce global warming.
4. Hang out with people who aren't as cool as you -- holding press conferences with guys like Jon Gerrard and Kevin Lamoureux would make anyone look hip in comparison.
5. Never admit your mistakes -- when someone finds out that you don't know what you're talking about, call them a liar. Even if it's the Auditor General.